Monday, 19 January 2009

Action for Children launches second-ever TV ad

LONDON - Action for Children has launched the second phase of its 'As long as it takes' activity to boost awareness of the need to support young people.

This stage of the campaign includes the charity's second-ever TV work, as well as national print ads.

The work features autistic teenager, Dan, who reveals that his middle years were crucial in terms of identifying and tackling his problems. It follows the charity's first TV ad, which featured a girl called Nicola, who spent her formulative years caring for her mother with MS.

In addition, 60,000 postcards featuring artwork from the ad and key facts from campaign research are being distributed more than 40 locations across the UK. They are intended to drive traffic to the Action for Children website and encourage the public to fill in their details and return completed cards via Freepost. The cards will then be used to support the charity's work pressuring UK governments into providing more support for six to 13 year olds.

Action for Children works in partnership to run nearly 450 services for more than 170,000 of the UK's most vulnerable children, young people and their families.

From Marketing News

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